Marketing for 2010, Trends or Necessity?
The new economy is upon us.  Marketing like we did 5 years ago isn’t going to be as effective in 2010 because the dynamics of the market and buyers attitudes have changed (let alone a challenging economic landscape).  Here are some trends you might want to consider as you plan for next year:

Value is everything
Buyers are looking at purchases much more closely.  The reason to buy has to be compelling and extremely obvious.  If your company can’t clearly build a case for value, competing with others that can will be pretty hard.  That doesn’t mean a long list of benefits. Your messaging has to be very clear and concise.

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Postcard Marketing:
Personal, to the Point and No Delete Button
It is said that the first step to making a sale is to create the awareness “that something exists.” Advertising is supposed to let people know that your goods and services are available and that shouldn’t even think of purchasing them somewhere else.

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Chorizo Mushroom
Queso Dip
Perfect for Superbowl Sunday

• 1/2 tablespoon extra virgin olive oil
• 1/2 pound Spanish or Mexican chorizo, diced or
casings removed and crumbled
• 1/2 pound mushroom caps, quartered
• 1 pound Monterey Jack or Pepper Jack cheese, diced
• 1 bag corn tortillas or blue corn tortillas, any variety
• 2 scallions, thinly sliced

Get the directions >